Now Now NoHo: New York’s newest, bougiest capsule hotel

On my last few days in New York before a flight back to Italy, I checked into Now Now, a newly opened capsule hotel in NoHo

Apr 23, 2025

∙ Paid

Now Now was designed by Islyn Studio and hospitality brand Dovetail + Co. Photos by Matt Kisiday for Now Now.

A new kind of stay

Located on Bowery, Now Now is a Japanese-style capsule hotel reimagined for downtown Manhattan. Tucked inside a renovated building in one of NYC’s buzziest neighborhoods, the concept caught my attention for two reasons: it looke…

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A guest post by

Lorenzo Lasagna

Lorenzo Lasagna is a global content and brand strategist with over 10 years of experience across the U.S. and EMEA. He writes about branding, culture, and emerging trends at the intersection of tech, design, and lifestyle.